The future of marketing is here: insight-driven and in real time
Consistent, seamless customer experience management involves a high degree of complexity, including large product portfolios, many touchpoints and multiple channels. Consumers expect a consistent...
The basics of BASES: Design for simulated test marketing
In most companies, product development concepts are tested for market potential before they are launched. Since many marketers (and their bosses) rely heavily on...
The basics of BASES: Designing for Simulated Test Marketing
In most companies product development concepts are tested on their market potential before going into market. Since many marketeers (and their bosses) heavily rely on...