Team performance (3/3)
TRUST AND PSYCHOLOGICAL SAFETY - Part 3. Whether team members feel psychologically safe has a strong impact on the team's performance, as it forms...
Psychological safety (2/3)
CONFIDENCE AND PSYCHOLOGICAL SAFETY - Part 2. Whether team members feel psychologically safe has a strong impact on the team's performance, as it forms...
Trust (1/3)
CONFIDENCE AND PSYCHOLOGICAL SAFETY - Part 1. Whether team members feel psychologically safe has a strong impact on the team's performance, as it forms...
The most important battles on the way to purchase
Jan Carlzon, President of Scandinavia Airline, wrote a book entitled "Moments of Truth" in 1986. The basic idea of the book is that decisions are...
Marketing science and the Chinese buyer
Marketing science deals with the fundamental principles and laws of marketing, both on the purchasing side and on the sales side. Its aim is...
MBA thesis on marketing performance and marketing science
In March 2015, I completed my MBA thesis on "Marketing Performance - Improving core marketing activities through empirical consumer and shopper insights in the...