Team Performance (3/3)
TRUST AND PSYCHOLOGICAL SAFETY - Part 3. Whether team members feel psychologically safe has a strong impact on the team's performance, it forms the...
Psychological Safety (2/3)
TRUST AND PSYCHOLOGICAL SAFETY - Part 2. Whether team members feel psychologically safe has a strong impact on the team's performance, it forms the basis...
Trust (1/3)
TRUST AND PSYCHOLOGICAL SAFETY - Part 1. Whether team members feel psychologically safe has a strong impact on the team's performance, it forms the basis...
Must win battles on the path to purchase
Jan Carlzon, president of Scandinavia Airline, wrote a book titled 'Moments of Truth' in 1986. The basic idea of the book is that decisions are...
Marketing Science and the Chinese Shopper
Marketing Science deals with the fundamental principles and laws of marketing, the side of buying and the side of selling. Its goal is to...
MBA thesis on Marketing Performance and Marketing Science
In March 2015, I completed my MBA thesis on "Marketing Performance - Improving marketing core activities through empirical consumer and shopper insights in the FMCG...