Florian Weiß, MA MBA
Innovation Management & Agile Transformation

I am a pragmatic business consultant, coach and trainer with the objective to leverage the value of design and human-centred innovation. I am dedicated to improve the performance of companies by making the management of design, new business development & innovation more effective, efficient and sustainable.

Since over ten years I am working as a consultant and trainer for clients in Germany and abroad. In addition to the development, implementation and optimization of the design, brand and innovation strategy, I am providing the instruments that increase the awareness of the client‘s brand and the processes and tools that lead to better innovations.

Facts about me

  • Currently I am working as freelancer and founder of Steps to Excellence
  • 10+years of professional experience
  • Long track-record of clients in different industries & countries
  • Educated in Design Management and Business Management in Germany / Italy / Finland
  • Master of Arts (MA) and Master of Business Administration (MBA)
  • Certified business trainer and business coach (by DVCT und DVNLP)
  • Highly passionate about innovation, product and design management




Innovation project management

    • Leading of lighthouse projects and New Business Innovation projects (from ideation to launch)
    • Lead appropriate market research for design (explorative & validative research)
    • Facilitating design decision making as an intermediate between stakeholders
    • Support the client in development of design directions and assessing design excellence
    • Ensure the efficient implementation of the design DNA & language
Innovation departments, programs and strategies

    • Set-up of innovation, design management & new business departments
    • Integrating design into fuzzy front-end innovation function/process
    • Innovation management, -audits und -benchmarks
Design Management departments and strategies

    • Challenge business & brand strategy from a consumer & design perspective
    • Facilitating design decision making as an intermediate between stakeholders
    • Select and control the assessment of external design partners (CN, US, EU)
Organisational structure and change management

    • Clear definitions of outcomes, roles & responsibilities
    • Establish metrics and measurements (KPI‘s) to impact key financial / business drivers with design
    • Continuously improve and elaborate structures and processes
    • FTE calculation and positioning of design and innovation departments
Build and grow design & innovation competencies

    • Facilitation / conducting workshops, trainings, education programs
    • Definition of job descriptions and career paths
    • Definition and training of Design Management methods and tools
    • HR interventions and communication to foster a culture for design and innovation


    • Deutsche Telekom AG: Design Luxembourg Award (2017) Gold in Design Management,
      German Brand Award (2017), Award Winner
    • GSK: Design Management Excellence Award (2013) Award Winner
    • Beiersdorf: Red Dot Design Award (2013) Best of the Best,
      IDSA Design Strategy (2013) Bronze and Packaging Design (2013) Silver,
      Design Management Excellence Award (2012) Award Winner
    • LEGO: Design Management Excellence Award (2009) honorable mentioned
    • VOX Industries: Design Management Excellence Award (2009) honorable mentioned
    • Roca: Design Management Excellence Award (2008) Award Winner