Inspiration and Insights
Some thoughts and inspirations on leadership, team, and organizational development.
The future of marketing has arrived: insight-driven & real-time
Consistent, seamless Customer Experience Management involves a high degree of complexity, including large product portfolios, many touch points and multiple channels. The consumer expects...
The basics of BASES: Designing for Simulated Test Marketing
In most companies product development concepts are tested on their market potential before going into market. Since many marketeers (and their bosses) heavily rely on...
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